Nikita Dragun started out producing makeup content online and she now has her own makeup line for transgender people.
In the world of influencers, there’s almost no one more notorious than Nikita Dragun. With millions of followers and fans across various social media platforms, she’s known as much for the drama she’s been a part of as she is for her striking appearance and makeup skills. With everything from cultural appropriation to partying during the pandemic without a mask, it’s probably no surprise that there are many people who have a problem with her.
Whether it’s a good thing or a bad thing, Nikita’s controversies haven’t had a huge impact on her wallet. She still has more money that a lot of us will ever see and that could certainly be a reason why she hasn’t changed her ways. So, what is Nikita Dragun’s net worth?
According to Celebrity Net Worth, Nikita is worth $3 million. Many people know her from a viral video she did back in 2018. The video came after Ed Razek, the former CMO of Victoria’s Secret’s parent company, said in an interview with Vogue that transgender models aren’t a part of VS fashion shows because they couldn’t sell the fantasy that the brand was going for.
In a video that now has over 18 million views on Instagram, Nikita fired back at Razek’s comments with an ad of her own in which she looks just like a VS model. “Dear Victoria’s Secret, you said trans women can’t sell the ‘fantasy,’ so here I am as a TRANS WOMAN selling the FANTASY!,” she wrote. “Everyone is beautifully unique. Embrace your differences. Stand tall in who you are! Live your fantasy and don’t let anyone tell you otherwise.”
Since then, she’s been known for her posts on Instagram and YouTube that are all about makeup, fashion, and her journey as a trans woman. We can only imagine what she makes from AdSense and sponsored posts.
On top of that, Nikita has made several appearances onscreen. From 2018–2019, she was featured on the YouTube original show Escape the Night. She also had her own Snapchat show called Nikita Unfiltered and was even on an episode of The Real Housewives of Beverly Hills. Most recently, she’s starring in the Netflix Original series Hype House, which follows the members of the content collective.
Beyond that, Nikita also makes music. In September 2021, she released the music video for her first official single “DICK,” which caused a lot of controversy when she was accused of exposing men who were secretly in relationships with her. She’s been in a few music videos for other people as well, such as “Heart to Break” and “Malibu (At Home Edition)” by Kim Petras and “F*ck It Up” by Iggy Azalea and Kash Doll.
In 2019, Nikita founded her makeup brand Dragun Beauty. The company’s About page reveals that Nikita first began using makeup as a teen to create more feminine features. “Makeup is so important to me because I feel like I was able to find myself through it,” she says in a video about the brand. “I was able to transform myself at the time from a little boy into this glam diva and it really helped me figure out who Dragun truly was.”
Nikita goes on to say that it was important for her to create a trans-owned beauty brand for transgender people, and that ultimately living an authentic life is what makes someone truly beautiful.
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