5 Top Instagram Hashtags Categories In 2023: How To Boost Your IG Posts To Get Likes, Followers, Comments & Shares

What are the best and trending Instagram Hashtags? Here are the top 5 categories of hashtags to increase your followers, likes, and comments on IG.

If you’re an Instagram user looking to get more engagement on your posts, you can use hashtags to give your content a bit of a boost. Here are some of the most popular Instagram hashtags.

Instagram is undoubtedly still one of the biggest social media platforms out there right now, with millions of active users around the globe.

It also remains a popular place for people to try to build a social media presence, whether that’s for a business, or because they want to create an online presence as an influencer.

Getting likes and engagement can sometimes be tricky, but a popular way of boosting content on the platform is to use hashtags. These can be entered into the description of your uploads and could help you to get your content seen by people who don’t already follow you.

Using data from Influencer Marketing Hub, here are some of the most popular Instagram hashtags on the platform right now.


  • General Instagram tags
  • Fashion Instagram tags
  • Food Instagram tags
  • Fitness Instagram tags
  • Travel Instagram tags
Unsplash: Claudio Schwarz

Instagram is one of the most popular social media platforms.

General Instagram Tags

A large portion of the most popular Instagram tags are fairly general and can be used in almost any post if you want to potentially give it a boost.

  • #instagood
  • #like4like
  • #followme
  • #follow
  • #instadaily
  • #instalike
  • #follow4follow

Fashion Instagram tags

Instagram is known as a great place to show off your outfit of the day, or pictures of your style inspo, and there are plenty of popular style-related tags.

  • #ootd
  • #OutfitOfTheDay
  • #FashionPhotography
  • #FashionBlogger
  • #StyleInspo
  • #InstaStyle
  • #style
  • #fashion
  • #fashiongram

Food Instagram Tags

Almost everyone loves to share at least the occasional image of a delicious meal they’ve eaten at a restaurant, or perhaps a recipe they made from scratch.

Here are some popular tags to go alongside it.

  • #food
  • #instafood
  • #health
  • #foodie
  • #cooking
  • #dinner
  • #yummy
  • #foodphotography
  • #lunch

Fitness Instagram tags

If you want to share your fitness journey with other likeminded people on Instagram, there are some tags you can use to get your content out there.

  • #exercise
  • #gymlife
  • #motivation
  • #healthy
  • #workout
  • #training
  • #sport
  • #gym
  • #HealthyLifestyle
  • #fitness
  • #goals

Travel Instagram tags

Instagram can be a great way to document the cool places you’ve visited around the world. Here are some tags to add to your posts to boost your travel content.

  • #TravelPhotography
  • #instatravel
  • #adventure
  • #explore
  • #travelgram
  • #nature
  • #trip
  • #landscape
  • #travelblogger

FAQ About Instagram Hashtags

Do hashtags still work on Instagram 2023?

YES! Instagram hashtags do work correctly. But you have to use them correctly. 

Should I use Instagram hashtags to boost my posts?

Yes! Absolutely you should. Try to choose hashtags that are as narrow or as niche as possible. The less volume of posts a hashtag has, the more likely you’ll be seen by people who follow them.

Should I delete hashtags on old posts?

Hashtags are directly related to the time of your image post, so you want to make sure you use your hashtags as close to posting as possible. If you delete hashtags and repost them, or simply add hashtags a few hours later it won’t work. Best practice is to post your hashtags at the same time that you post your image.

Do hashtags work after you post?

Hashtags can be added to regular Instagram posts at any time. Even years after the post first went live. It’s generally better to add them later than to not add them at all. But if you are starting fresh, don’t delay!

Is it better to hashtag in comments or captions?

According to Instagram, it’s in the caption. This was made clear through Instagram’s Creators account where it shares tips on how to grow your audience. Here, Instagram says you should use relevant keywords and hashtags in the caption and “NOT” the comments.

So, there you have it — some of Instagram’s most popular hashtags. There are also plenty more tags to discover on the app for just about every topic or hobby.

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