Amouranth announced she’s quitting OnlyFans in June to begin a “career pivot” into content that’s different from anything she’s done and falls into the domain of “legacy media.”
On April 13, Amouranth shocked the world after announcing she’d decided to step away from doing “e-girl” content in favor of doing something more akin to “legacy media” content — meaning it’d be more ‘conventional.’
It came as a huge surprise since she was primarily known for doing “e-girl” content during her rise to fame. She’d even been dubbed the “queen” of Twitch’s hot tub meta after it helped her become one of the most-watched streamers on the platform.
However, Amouranth has a knack for making optimal decisions when it comes to her brand and business.
In June, Amouranth announced she’s quitting OnlyFans to begin a “career pivot” into content that’s different from anything she’s done and falls into the domain of “legacy media.”
Despite earning staggering income, Amouranth told fans that she was planning to retire from OnlyFans in June 2022 to embark on other career opportunities, although fans were skeptical she could make that kind of money elsewhere. Then June 2022 rolled around and she was still making raunchy content on OnlyFans.
In August 2021, Amouranth revealed she was making more than a million dollars a month from her OnlyFans content. It contributed to most of her earnings at that point in time, presumably surpassing Twitch.
However, that’s coming to an end in June after the Twitch star announced she’s retiring from the platform and pivoting into a “different” kind of content, and she’s already investing money to make it happen.
“End of an era,” she said on April 12. “It’s time to stop being an e-girl cold turkey and quit OnlyFans in June.
“First up, I’ve just made a $350,000 – $400,000 investment in Twitch content. Will announce more at the end of the week.
“The outcome is binary. Either it works, or it doesn’t. We’re all-in. I’ve often talked about a career pivot. But I’ve sort of been picking my spot, investing, accruing capital, and deploying it when opportunities make sense.”
“I’m making a big investment in content different from anything I’ve ever made. We’re moving ‘influencer’ and ‘creator economy’ into what is traditionally the domain and competency of legacy media.”
Based on her comment, Amouranth will retire in 2023, giving her more than enough time to raise the money she needs based on how lucratve her OnlyFans is. It’s not the only thing the famous Twitch streamer has planned, either.
As for what the nature of that content will be, her fans will have to wait and see. However, Amouranth promised it’ll be big. “This is only the beginning (or the beginning of the end of me disappearing from online).”
As Siragusa ventures towards OF retirement, the streamer has started an agency designed to help creators who have already earned a following reach new levels of success.
On June 3, Amouranth touched more on this agency, who it will accept, and how it will function.
In a Twitter thread, Siragusa explained how she is building her agency in order to help creators monetize and make huge profits.
“I’m starting by helping OF GIRLS INCREASE monetization via adopting BEST PRACTICES and ORGANIZING in a collective to lower platform fees via aggregating negotiating leverage,” she said.
“Who does over $40k revenue a month across OF & FANSLY?” she inquired. “If you need help with DMCA services for taking down content or would benefit from outsourcing ANY PART OF YOUR WORKFLOW including having a personal assistant or editor even.”
She went on to ask anyone interested to slide into her DMs but added that while the agency was taking creators earning $40k per month at the moment, she has plans to expand.
With Amouranth retiring from OF amid acquiring multiple gas stations and making huge investments, the creator seems poised to remain connected to the scene that earned her so much fame.
Whether or not her agency can prove to be a successful one remains to be seen, but given how hard she has been working for the past few years, it’s looking like it could wind up being yet another smart move by the hot tub streamer.
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