What is Drew House by Justin Bieber? Here are some interesting facts of the singer’s clothing label that fans should know about.
Have you ever wondered why Justin Bieber always wears Drew outfits to events? Yeah! The clothes that have smiley emojis on them. You’re not alone because on Google, the question, “Is Justin Bieber the owner of Drew cloths” has been asked countless times.
Justin Bieber has a very distinctive way of dressing. He’s never been one to care what people think — at least based on his outward appearance — and appears to favor dressing in loose, comfortable clothing most of all.
But fans have been curious for a while why Bieber’s shirts, socks, and hats all say “Drew” on them. What exactly is the brand, and why does Justin Bieber like it so much?
Drew House is one of the most mysterious fashion brands in the industry. Back in 2018, Bieber quietly trademarked “THE HOUSE OF DREW,” “MAISON DREW,” and simply, “DREW.” The name is an homage to Justin Bieber’s middle name, which is — you guessed it — Drew.
So what exactly is the Drew House clothing line? No one is sure. And that’s why people want it so badly.
In this article, TheVibely has gathered some facts about the “Drew House” brand that simply tell why many love the fashion line.
1. What is Drew House, Justin Bieber’s fashion line?
Drew House is a clothing line by Justin Bieber and Ryan Good. The name comes from Justin’s middle name, Drew. According to the line’s website, “drew house is a place where you can be yourself and feel loved, safe, encouraged, and valued.”
Justin Bieber had been teasing the launch of his fashion line, Drew House, for years.
At the end of 2019, the chart-topper released his first designer debut: a pair of hotel slippers, inspired by his own penchant for wearing the complimentary slippers out and about.
Retailing at an affordable $4.99, the drop merely whet the appetite of his fans. Well, the collection is nowhere and it’s, ERM, interesting.
Currently, Justin Bieber is capitalizing on the mystery of his Drew House brand
If you have to tell people something is cool, then it probably isn’t. But Justin Bieber took a very different approach with his Drew House clothing line. Instead of promoting it, he kept most details about the clothing line public and relied on word-of-mouth promotion. Then in December 2018, many items in his newly released capsule collection sold out.
The most interesting of these was called “Cheap Hotel Slippers” which were exactly what you’re picturing. This $4.99 footwear was one of the things that sold out in advance of the holiday season.
2. What makes Drew House so special?
The most telltale features of the Drew House clothing line are the smiley face logo, with the word “Drew” used in place of a mouth. Are these fashion items revolutionary, or is Justin Bieber simply fooling everyone?
When it comes to fashion, beauty can certainly be subjective, and these fashion items are only worth what someone is willing to pay for them. Most of Justin Bieber’s wardrobe consists of Drew House apparel, which instantly adds some appeal to it for his fans. Want to look like Justin Bieber? It’s as easy as purchasing the same shirts and hats he’s wearing.
The website adds to the intrigue, promoting an overall hip aesthetic that will resonate with a younger audience. The tagline reads like a random text message: “drew house is a place where you can be yourself. blah blah blah blahsdbksjdfhl wear like you don’t care. come chill. k. bye.” The whole thing is intentionally weird and vague.
3. This fashion is priced to sell
Unlike other celebrities who lend their name to clothing lines, most items in the Drew House line are refreshingly affordable. A hooded sweatshirt costs just under $100, long socks are $18, denim carpenter jeans are $198. These items aren’t cheap by any stretch, but plenty of fans will be able to stretch their budgets to afford these status symbols. And they won’t mind doing it.
The fact that so many items on the site are sold out only adds to the appeal. Justin Bieber is either lazy about restocking, or he’s a brilliant business person who knows he can create demand by limiting supply.
It’s anyone’s guess which is true.
4. It’s Very beige
Bieber loves beige. Who knew?
The collection has basic tees and hoodies all featuring the Drew House smiley face logo, but the main focus of the line is beige corduroy.
There are cord shorts, pants, a pullover, and shirts with neutral tones and oversized silhouettes, drawing many comparisons to Kanye West’s line, Yeezy.
2. It’s unisex
Each product description reads, “Unisex… wear it how you want,” and the look book shows each piece worn by both men and women.
Aiming to be as inclusive as possible, the brand also stocks sizes XS to 2XL, though they recommend you ‘big up’ and go a size up for a relaxed fit.
The gender-fluid clothes are also all ethically made in Los Angeles, which could explain why it’s so expensive (see point number 4 below).
3. The product descriptions are well worth a read
Whether Bieber hired a marketing team or wrote the product descriptions himself, his personality certainly shines through.
Forget about clean, descriptive copy, Bieber’s garment explanations are amusing, silly and a grammatical nightmare.
The Mascot hoodie states: “Don’t be surprised if your ex ‘borrowed’ this one without telling you. we suggest getting a backup”. The Mascot LS Turtleneck is described as: “What young, chill steve jobs might have worn. great for family pictures so get your dad one too while you’re at it,” and the Chaz Corduroy Pants? Well, they’re “perfect for doing the kinds of things you’d normally do while wearing pants”.
Each product also comes with a general knowledge fact hidden in the bullet points. For example, did you know seven percent of American adults believe that chocolate milk comes from brown cows? Or that you can’t hum while holding your nose closed?
4. It’s very expensive
Hold on to your credit cards, Beliebers. At $48 (£36) for a tee, $98 (£75) for a hoodie, and $148 (£113) for a corduroy shirt, some fans are not happy.
“Yeah right, ima pays $98 for a damn hoodie,” posted one Instagram follower, while another said: “I love you Justin, more than words can describe, but I am too poor for this.”
Retailing at an affordable $4.99, the drop merely whet the appetite of his fans. Well, the collection is nowhere and it’s, erm, interesting.
5. The Biebers have already made the brand a staple in their wardrobe.
Do you have any strong feelings about the fact that Bieber is now selling $138 shorts that allow you to broadcast his middle name across a certain section of your lower half? Whether you kept this tab open because you’re a Bieber stan or simply out of morbid curiosity, it may interest you to know that there’s more where that came from.
Despite its basic design and spenny prices, you’d best believe that you’re going to be seeing the power of the Bieber brand.
Justin and his new wife, Hailey Bieber, have already made the smiley face items a staple in their his ‘n’ her wardrobes.
The model was seen sporting the black Mascot Hoodie to a yoga class in Hollywood, pairing the casual number with Balenciaga Track trainers. While Bieber himself often favors the sunshine yellow styles from the collection.
It won’t be the last we see of the Drew House smiley face.
6. Why the smiley face/emoji?
That ended, however, in late December, when Bieber dropped a capsule collection of so-called “Cheap Hotel Slippers,” which, accordingly, retailed for $4.99. Needless to say, it wasn’t long before the affordable footwear, which bore an “iconic smiley face design,” had entirely sold out.
Why, exactly, the smiley face, which features the word “Drew” in place of a mouth, was being considered “iconic” remained to be seen. In fact, it still remains to be seen, even though yesterday saw the still mysterious label, which now has more than 160,000 Instagram followers, release its debut collection. We’ve also been gifted with a description of Drew House—kind of. According to its website, which favors the lowercase: “drew house is a place where you can be yourself. blah blah blah blahsdbksjdfhl wear like you don’t care. come chill. k. bye.” Read to the end for what the designer has to say about the brand.
7. Why did Justin Bieber name his fashion label “Drew”?
Are you curious for a while why Bieber’s shirts, socks, and hats all say “Drew” on them? In 2018, Bieber quietly trademarked “THE HOUSE OF DREW,” “MAISON DREW,” and simply, “DREW.” The name is an homage to Justin Bieber’s middle name, which is — you guessed it — Drew.
Drew House, for the unfamiliar, was founded by Bieber and his former “swagger coach,” Ryan Good, back in 2018.
A short description about who Justin Bieber is that every fan should know is his real name, age, and birthday. The real name of the award-winning singer is Justin Drew Bieber, and he was born on March 1, 1994, in London, Ontario, Canada.
Drew happens to be Bieber’s middle name. (And “House of Drew” happens to be one way to circumvent the fact that a 19th-century bed-and-breakfast in Ontario has already claimed the “Drew House” domain.)
8. Where is Drew House clothing made?
The clothing is all ethically made in Los Angeles, California, and according to Drew House’s website, their message is simple: “A place where you can be yourself. blah blah blah…,” it reads. “wear like you don’t care.
The Outline reports that it is 100% acrylic, made in Vietnam, and embroidered in Los Angeles. Up close, it looks exactly like something you’d buy at a gas station, and the applied-in-Los-Angeles patch has a tendency to jut out a little bit as if it were your third eye, and that third eye was a smiley face that said “Drew” on the mouth.
9. What products can you get from Drew House?
Take, for example, the three additional corduroy, camel, and apparently Carhartt-inspired garments, like a $148 pair of pants that are “garment washed and dyed, making them unique, just like you,” and “perfect for doing the kinds of things you’d normally do while wearing pants.” (Each is labeled “Chaz,” apparently as a tribute to Chaz Somers, Bieber’s childhood friend.)
The rest of the items are tops, which, like the Chaz items, are also unisex and apparently “ethically made” in limited quantities in Los Angeles. Each is emblazoned with the word “Drew” and split up into two groups: those featuring the smiley face logo, titled “Mascot,” and those featuring just the brand name, titled “Secret.” While it’s mostly hoodies and T-shirts, there’s also a black turtleneck that’s described as “what young, chill steve job might have worn.”
Those cutesy descriptions appear to be working: Less than 24 hours after the collection was made available, all of the items had sold out. Plus, as an added bonus, each comes with an informational factoid like “polar bears can eat as many as 86 penguins in a single sitting,” or “7% of American adults believe that chocolate milk comes from brown cows.”
To be fair, Bieber deserves as much credit as his copywriter: Since October, he’s been making like Yeezy by wearing Drew House out and about—especially in front of the paparazzi. Naturally, his wife, Hailey Bieber (née Baldwin), has followed suit, including on her Instagram. (She admittedly used the hashtag “#houseofdrew,” rather than “#drewhouse,” but luckily, as this infographic helpfully demonstrates, Bieber’s comrades Good and Scooter Braun made up for that by helping him get the word out.)
The debut collection, however, marked the label’s foray into turning to noncelebrities for help: They enlisted a group of relatively unknown models to help out with their e-commerce—as well as a couple who, if you squint your eyes, you may mistake for Justin or Hailey.
Is that really all there is to it—slippers and corduroy? Thankfully, that remains to be seen. Drew House will, after all, have to replenish its stock eventually. (And hopefully eventually a bit more inventively.) For the time being, feel free to investigate the hints that Drew House is expanding into snack foods, join the haters in decrying Drew House’s radical increase in price, or contribute to the growing number of Drew House memes.
10. Where can you buy Drew clothing?
At the moment, the only place you can buy Justin’s clothing is at thehouseofdrew.com. You can also get Drew clothing on Amazon and all shopping platforms.
However, you should consider yourself lucky getting your hands on any, as the current season is already all sold out.
Your order will process and ship within 7-10 business days. Once your order ships, you will receive a separate email with tracking. We estimate an additional 10-14 business days for delivery within the continental USA and 14-21 business days for international orders.
Due to limited available quantities, Drew House can only offer a return for items that are received damaged. Once your damaged product return is received and inspected, we will notify you if your return is accepted or declined. Items must be unused, in their original condition with tags attached.
11. Justin Bieber’s model-wife, Hailey Bieber, is Drew House fit model promoting the fashion label.
Ever since Justin Bieber launched his own streetwear label Drew House in January, the singer has been consistently sporting his smiley face-logo design gear on the streets. Occasionally, his model-wife Hailey Bieber has stolen some of his pieces too, wearing them in a way that fits her own personal style. But her latest look, decked out in his pieces from head-to-toe, just took her supportive wife status to the next level—call her Justin’s ideal fit model.
Posted by Justin on Instagram, Hailey is seen wearing Drew House pieces such as a logo sweater, shorts, and even smiley socks. She accentuated the skater vibe of the look with a pair of checkered Vans Sk8-His and a blasé expression that fits the brand’s too-cool aesthetic. So, while the Biebers have been known to coordinate their couple’s style while out and about, this latest ensemble officially proves that Hailey and Justin are slowly becoming one—at least when it comes to their wardrobe choices.
12. Who is Justin Bieber Drew House Designer – Gianpiero D’Alessandro?: The ‘Let Us Spread Happiness’ story behind the fashion brand
The heart of Drew House beats inside Theodore, a brown teddy bear with a purple nose who wears a yellow Drew logo tee. Theodore was the first drawing Gianpiero sent to Justin Bieber, who co-founded the clothing line alongside his longtime friend and former stylist Ryan Good. The trio officially launched the brand at the top of 2019.
“Theodore represents a moment of security for me,” Gianpiero D’Alessandro, Drew House’s designer, tells Billboard. “When we were scared [as] children, we hugged our teddy bear. Drew House was a remake [of that] for me. I came from a very difficult period of life where I was thinking of giving up everything after 10 years because I no longer had the right stimuli to continue making art. So, for me, Theodore represents the hope of never giving up.”
The heart of Drew House beats inside Theodore, a brown teddy bear with a purple nose who wears a yellow Drew logo tee. Theodore was the first drawing Gianpiero sent to Justin Bieber, who co-founded the clothing line alongside his longtime friend and former stylist Ryan Good. The trio officially launched the brand at the top of 2019.
“Theodore represents a moment of security for me,” Gianpiero D’Alessandro, Drew House’s designer, tells Billboard. “When we were scared [as] children, we hugged our teddy bear. Drew House was a remake [of that] for me. I came from a very difficult period of life where I was thinking of giving up everything after 10 years because I no longer had the right stimuli to continue making art. So, for me, Theodore represents the hope of never giving up.”
Theodore symbolizes an artistic climax for Gianpiero, as well as an artistic rebirth for Bieber. The singer recently revealed he is battling Lyme disease and got married to model Hailey Baldwin in 2018. Prior to these life changes, he struggled with the dehumanizing cookie-cutter image expected from teen stars. Now, after taking time away to care for himself, Bieber has comfortably sunken into what appears to be his true self, all reflected through Drew House.
It’s not just the Spotify campaign where the clothing line is inseparable from Bieber’s upcoming new music era. The 25-year-old’s fifth studio album is expected early this year following the release of the lead single “Yummy” (Jan. 3), which debuted at No. 2 on the Billboard Hot 100.
The various “Yummy” promotional fonts, such as donut letters and pizza letters? Gianpiero drew them. The animated “Yummy” video, featuring Bieber singing, “Hop in the Lambo’, I’m on my way/ Drew House slippers on with a smile on my face”? Gianpiero created it in seven hours. The “Yummy” x Drew House limited edition tee with the word spelled out using ice cream cones with the logo’s cherry on top? You get the idea.
How did a 28-year-old artist from small-town Sant’Anatasia near Naples, Italy, come to hold Bieber’s passion project in his (literal) hands? Gianpiero did what he has always done: turning to art daily to help him process the world. Specifically, though, he posted a caricature of Bieber, his wife Hailey, and dog Oscar, sporting Drew House gear on Instagram last March. Bieber re-posted the cartoon and then sent him a direct message in April. “Hey can you send me your number,” the singer wrote. “Wanna talk about doing some stuff with ya.”
“[Justin and Ryan] didn’t ask me for specific requests,” Gianpiero explains. “They believed in me from the beginning. In the first three days, I presented [them] with more than 70 illustrations inspired by my childhood. We were in perfect harmony, and it was easy to understand that we were a perfect team to develop everything you are seeing with Drew House.”
Before Bieber tapped him, Gianpiero had worked with top-end brands such as Nike, Levi’s, and Netflix. On Jan. 13, he posted to his Instagram story a throwback photo of the first tee he designed for Snoop Dogg five years ago. “All the work done so far has served me to get ready to handle this moment,” he reflects.
Millions of people are now witnessing the payoff. Bieber is often seen carrying around his laptop that has countless Gianpiero-designed Drew House stickers plastered on it, and he features Gianpiero’s artwork in his home. The stickers have become so synonymous with the clothing that a hiking trail in Los Angeles has been informally renamed the “Justin Bieber Trail,” as Drew House stickers have overtaken a pole at the peak.
“People love to feel less alone,” Gianpiero says of his inspiration when sitting down to create the growing cast of Drew House characters, like Sherman the Chipmunk and a shark holding a Drew surfboard, that appear on tees and stickers. “For example, when we listen to a song and identify with its lyrics, we feel less alone. The same thing happens for my artwork. I like to find a common thread that links the experiences of all of us. It’s nice to know that other people have felt our own emotions or experienced our own pain or happiness. In my works, I speak of real life.”
He later adds: “I think about what puts me in a good mood when I’m sad. If we are sad and see these things in real life, they can make us smile. I’m glad to convey lightheartedness to those who think about bad things.”
Gianpiero’s animations have given people who may not be able to afford Drew House’s often pricey collections — the December 2019 collection ranges from a $28 mascot corduroy hat to a $300 faux fur coat — an entry point to still feel connected and be part of the community. In a GQ interview shortly after Drew House’s launch, co-founder Good said that an artist like Bieber having his own line is “another part of just being included on the journey of it all” for fans.
The designer has made that significantly more accessible for Beliebers. While walking around Los Angeles recently, he was stopped by a fan and asked to sign several pieces of Drew House clothing.
Drew House was built for those who can relate to feeling like their insides don’t necessarily match their surroundings. It has served as the home base Gianpiero longed for: “I will always be grateful to Justin Bieber and Ryan Good for rekindling the passion I had when I started 10 years ago,” he attests.
The designer has been in L.A. for most of January, working alongside Bieber, Good, and the rest of the team on a “secret” upcoming Drew House project. That could entail anything from a new clothing capsule to more Gianpiero characters to streamlining with upcoming Bieber music or worldwide tour wardrobe, but the message behind whatever it is will be the same.
“Drew House is the place where you are free to express yourself and be yourself,” Gianpiero says. “You can dress comfortably with very bright and radiant colors. A happy, unspoiled world. Let us spread happiness.”
