How Did Dana White Get Rich? Dana White’s New Slap-Boxing League Looks Insane

Slap boxing continues to grow in popularity.

Dana White is a man with a keen eye for business. The UFC President sold his majority share in the UFC for $4 billion just a few years ago, and since that time, the UFC has only grown in popularity. With that being said, it is easy to see why White is considered a genius in the business world.

Having done big things with the UFC, White is now looking to make an equally large splash in the world of slap boxing. For those of you who may not know, slap boxing is a sport in which the combatants take turns slapping one another until someone is knocked out. It is a pretty wild sport that has been gaining traction online.

Dana White
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Now, White is starting his very own league called Power Slap. Recently, the league released a new teaser that showcases some of the action you can come to expect from each event. Based on this teaser, there is no doubt that this is going to be a high-octane undertaking.

Of course, there is no guarantee that it is successful, especially since the sport is still fairly new. While the virality of the sport is impressive, only time will tell whether or not it sticks with audiences.

Watch Dana White’s interview with TMZ here.

Dana White

How did Dana White get rich?

Dana Frederick White Jr. is an American businessman who serves as president of the Ultimate Fighting Championship, a global mixed martial arts organization. 

White was born in Connecticut and started boxing at the age of 17. He tried college, but it just wasn’t the right fit. Instead, White launched his career as a boxing coach – a decision that ultimately led to Dana White’s current net worth of more than $500 million.

White entered the boxing scene by co-promoting Floyd Mayweather Jr. vs. Conor McGregor due to McGregor being contracted to the UFC. In October 2017, White said at Freddie Roach’s Wild Card West boxing club that he was “getting into boxing, 100 percent.” White said in 2019 that he wanted to incorporate boxing into the company portfolio of UFC. He has since backpedaled on these plans, stating in 2022 that boxing promotion is “a broken business that is an absolute nightmare to try to fix”.

Many UFC fans tie President Dana White to ownership of the UFC, but he is not the owner. He has built up the UFC immensely over the years, but the title of ownership belongs to someone else.

Dana White became the president of the UFC in 2001 and developed the company into what it is today. He set the rules and got the UFC on television. He plays one of the biggest roles in the success of the UFC.

The owners of the UFC, for a while, were brothers Lorenzo and Frank Fertitta. They bought the company in 2001 and worked heavily with White to bring the UFC to what it is today. They invested a few million dollars into the company, and it turned out to be a major success. However, they sold the UFC to WME-IMG in 2016. In 2021, the company was taken over by Endeavour who currently owns it. Over the years, the company has had reality shows, live events and a plethora of talented fighters.

The company is still consistently growing and hit multiple high points in 2020. They broke their own records and earned roughly $900 million in revenue, despite the growing setbacks and difficulties the pandemic brought (via Anton Tabuena, SBNation).

White does not own the UFC, and though he helped the company grow immensely, he never did. The company has seen a lot of growth under both new ownerships with WME-IMG and Endeavour.

The Fertitta brothers, White, WME-IMG, and Endeavour have made a massive impact on the UFC and have worked hard to turn it into the experience it is today. Their hard work has proven to continuously pay off.

White is a recreational gambler. He plays high-stakes blackjack, and has been limited from playing at multiple casinos in Las Vegas. He states he plays $75,000 a hand, and if he wins the first couple of hands, he takes the $150,000 profit and leaves. White also gambles on sports. He stated in 2021 that the biggest sports bet he had placed was in 2007 when he wagered $1 million on Jermain Taylor to beat Kelly Pavlik. Taylor lost the bout by technical knockout, and White said about the experience, “I was in Cabo, relaxing and having fun. That ruined my fun. Ruined my whole trip.”

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