In the world of social media, fads are quite literally a dime a dozen. Of course, you have constants such as the utilization of Snapchat, Instagram, and TikTok, but every once in a while something new and exciting comes along that catches a lot of people’s attention. The question when that happens always is, of course, will it actually have staying power?
The latest and greatest craze to capture the internet’s attention is BeReal, a new photo-sharing app that hopes to bring authenticity back to internet selfies. With that being said, what exactly is BeReal, how do you post on BeReal, and what time do you have to post on BeReal?
What is BeReal?
BeReal is a French social media app released in 2020. It was developed by Alexis Barreyat and Kevin Perreau. After a couple of years of relative obscurity, it gained popularity rapidly in early and mid-2022.
Its main feature is a daily notification that encourages users to share a photo of themselves and their immediate surroundings given a randomly selected two-minute window every day. Critics noted its emphasis on authenticity, which some felt crossed the line into mundanity.
The app was developed by Alexis Barreyat, a former employee of GoPro, and Kevin Perreau. It gained popularity in early and mid-2022. It spread widely first on college campuses, partially due to a paid ambassador program.
By April, it had been downloaded over 6.8 million times, with the majority of the downloads coming in 2022.
In August 2022, BeReal was the most downloaded app in Germany.
In April 2022, BeReal received a $30 million funding round led by Andreessen Horowitz and Accel.
In May 2022, BeReal secured $85 million in a funding round led by Yuri Milner‘s DST Global, increasing its valuation to about $600 million.
As of July 2022, the app had over 20 million estimated global installs.
As of the 25th of August, the application has over 10 million active daily users.
Here’s how to make your very own post on BeReal.
One of the biggest gripes that users have with the major media-sharing apps is that they all allow creators to heavily edit themselves before sharing a photo or video. That problem is eliminated on BeReal, which promotes itself as being the most authentic photo-sharing app on the market. So, how does it work?
Upon creating a BeReal account and linking your contacts, the app will then prompt you two times a day to take a photo of yourself as well as what you’re doing. When you receive a notification that it’s photo time, you’ll have two minutes to get on the app and take a selfie as well as a photo of whatever it is that you’re currently doing.
BeReal allows users to take more than one picture if they don’t like their first snapshot but be warned that every time you retake the photo all of your friends will be able to see the number of times it took before you got it right. On top of that, if you take longer than two minutes to share a photo your friends will receive a notification letting them know that you potentially took extra time to look more presentable.
Reacting to posts on BeReal is pretty wild too. Instead of traditional emojis, BeReal utilizes RealMoji. What is that, you might ask? Well, instead of a general emoji face reaction, RealMoji makes users actually capture their facial expression on the phone’s camera and then posts a small photo of your face reacting instead of a traditional emoji. So, if you want to laugh at your friend BeReal, you have to actually make a laughing face and post a picture of it under the photo. Quite a turn of events from what we’re all used to on social media!
What time is BeReal going to ask for a photo?
That’s the catch with this particular social media app. BeReal doesn’t have any single set time that will prompt its users to take photos. In fact, it changes every single day. The only constant is that it will prompt a user twice a day, but that time could vary completely. For example, you could post at 3 p.m. and 11 p.m. on one day, and then be asked to post at 6 a.m. and 5 p.m. the next. This air of surprise leans heavily on BeReal’s mission to be as authentic as possible.